Direct Mail Marketing

Drive in More Traffic and Increase Your Sales with Direct Mail Marketing.

There is a reason why direct mail is considered the most cost effective advertising medium: It generates results!

Types of Direct Mail Pieces and Their Use

Postcards

Postcards are economical to print and mail. Postcards are effective for most products or services. Postcards come in a variety of sizes. They are very effective in generating interest and leads.

Pros:
a. Prospect do not have to open anything to see the message. You mail a post card you make an impression.
b. Unlike other medias available to you people get their mail. They will at least see your message.
c. Post cards are inexpensive to print and mail. This allows you to reach prospective buyers more often.
d. Post cards results are easily tracked.
e. You can target exactly the prospect you want to reach.

Cons:
a. Limited space your message has to be focused.

Self Mailers

Self-mailers are effective for most products or services. They are made in a variety of sizes. The term self-mailer means they stand alone in the mail and are not inserted into an envelope. Self-mailers are usually tri, or bi- folded pieces. They are best used for products or services that need more space for photos and product information.

Pros:
a. Are effective in generating leads.
b. More space to display product information.
c. You can better position your company's products and services.
d. Are well suited to build image and corp. identity.
e. If designed properly prospect does not have to open anything to get the main benefit.

Cons:
a. Printing and mailing costs are higher than with post cards.
b. Because of increase space available some feel the urge to load up the piece with too much information. Marketing materials with too much information tend not to be read and end up in the trash. The purpose is to give them enough information to generate interest so they will call you.
c. Some marketing people tend to confuse brochures and self-mailers. They are similar but different mediums with two different purposes. A self-mailers purpose is to generate interest and leads. A brochure's purpose is to help move the prospect from interest to decision.

Lead Letters

Lead letters are mostly written communication to a prospect. They should conform to social ettiquette for letters. They allow you room to include more information in the form of inserts. The letters are personalized. Lead letter work better for reaching professional type clients who have people who screen mail traffic for them.

Pros:
a. Are highly personalized.
b. Give more space to include more information.
c. Are effective in reaching professional clients.
d. Look less commercial.
e. Looks important to prospect.

Cons:
a. Higher costs to produce.
b. Higher mailing costs.
c. Prospect has to open something to get message.

Printing, Design & Mailing Information

Mailing Service

Wilson Printing offers mailing service as well. We are linked up with the post office through our software so we can get the lowest postage for you. Our mailing service is there to save you time and money on your postcard and other marketing mailings.

Wilson mails not only post cards but tri-fold self mailers and lead generation letters. We can suggest the program that will get the best results for you particular product or service.

Understanding Postage

The US Postal Service give bulk mail companies discounted rates because we bar code and presort your mail the post office gives us a reduced rate because we do most of the work for them. It is important to note that all companies that are set up to handle bulk mail pay the exact same rate of postage no one gets a better deal on postage. The exact amount of postage depends on the number of zip codes mailed to and the amount of pieces mailed to each zip code. We can give you the exact postage once we process your mailing list.

Postage averages between .25 - .29 for standard presort. First class postage will average between .33 - .39 cents. The difference between the two is standard postage will be delivered with in 5 - 7 business days and first class is guaranteed to be delivered with in 2-3 business days.

For the costs associated with your mailing please call (727) 536-4173 for a quote.

Payment for printing and mailing is due before mailing.

Mailing Lists

Wilson Printing offers mailing lists. The correct list can determine the success of your mailing. It is important that you take a good look at the product or service you are promoting to see who is buying it and who would be prospects for it. You will find that there will be things they have in common such as for residential mailings, age, sex, income geographic area or other identifying characteristics. Our marketing consultants can help you weed through this and get the best list for your product or service.

Once you have your list it is important that you go at your marketing with the correct point of view. The best results are obtained with consistent, regular and repetitious mailings to the list. You will get better results the 3rd or 4th time you mail to a list than you do the first couple of time. Why? There are a couple of reason why this is 1) the prospect does not need the product or service at the exact time you mail them, but will in the future. 2) We live in an over advertised society, people block out most of the advertising they see and hear. Only a well designed post card or letter will get their attention and will only get their attention if they see it several times. Our marketing consultants and graphic designers can help you come up with a message that will motivate prospects to call. But you do have to make a commitment to be regular and consistent with your marketing.

For more information on mailing lists, please call (727) 536-4173 for a quote.