Have you thought that you would like to use direct mail but that a postcard seemed too limited for what you wanted to say? A very good alternative to postcard marketing is a self-mailing brochure.

What is a self-mailing brochure and how can you use them to increse your sales? Usually it is a tri-folded or bi-folded piece that is designed so that it can be mailed without the use of an envelope. You can save a substantial amount of money by eliminating the need for envelopes. You also save on addressing and stuffing costs.

Self mailing brochures are effective because:

The simple fact of life is that you can toot your own horn until you are blue in the face and it will not have as much impact as one of your customers telling someone how great you are.

One thing that everyone will agree on is that “word of mouth” is the best form of advertising. The problem with word of mouth advertising is that is a very slow moving form of advertising.

There are things you can do to speed it.

 

The key to saving money on mailing cost lies in a basic understanding of types of Direct Mail and their best uses. Knowing this can help save you money and generate more leads for your business. Using the wrong type of mailer for the type of prospect you are trying to reach can be a waste of your valuable resources. When deciding on a type of direct mailers consider the life style and habits of the person who is recieving it. Choosing the type of mailer matched to your prospects can pay huge dividends in returns. The following is a list of the basic direct mail pieces and the best ways to use them.

The purpose of Advertising is to make a product or service known and to create a demand, sales and generate income. When running a business it is very easy when it comes to marketing to loose sight of the forest for all the trees. Below is a program you can use to simplify advertising and make what you do more effective.

Goal of this program: To help make developing effective advertising and promotion easy for you.

Purpose of this program: To improve the quality of your advertising so that it generates more response, sales and income for your business.

If you need help with this program call us at 727-536-4173. We will be happy to help you through it.

An overview of postage rates, classes and terminology for the direct mail beginner.

If you’ve done any mailing at all, you’ve found that postage is the largest expense of a direct mail campaign. Thus anyone who wants to become a true success with direct mail must become familiar with the post office and how postage works. If not, you’ll end up spending a lot more money in postage or risk something going wrong with your postcard affecting your results.

How To Save Time & Money On Your Next Printing Project

Having things printed can be costly. We understand. Part of our job is helping our customers save time and money. Here are a few easy ways to save time and money when you print your next project:

IMPROVING YOUR DIRECT MAIL ADVERTISING RESULTS

Are you getting the results from direct mail? Is the other advertising you are doing working like you want it to?  No?

Then you will be interested in the following information. If this information is used it will improve the results of your direct mail advertising which will cause an increase in your sales. The principles below apply to all forms of  advertising not just direct mail advertising.

Would you like to generate more response and sales for your business?

Below are 10 rules you can use to boost the response of your direct mail and other advertising. The first thing you have to remember is the purpose of DirectMail Marketing. The best use of direct mail is to generate leads.

The second thing to consider is how the media is consumed by the end user.