The most difficult thing in today's marketplace can be getting the attention of your customers and prospective customers. People are bombarded with advertising and generally ignore most of what they see. I wanted to share with you something we have been doing and getting very good results with for our clients. The program I am referring to is a Promotional Check mailer. Click here to see a copy of the mailer.

The check comes in a brown kraft window envelope. You can see the official looking check through the window. The envelope gets opened. It is not uncommon for our clients to get 1% to 5% response with the Check Mailers.

These mailers are generating more responses and sales than any other form of direct mail or promotion for that matter. Why? Because they adhere to the basics rules for getting response. There are four basic rules of thumb as what you want to do with your advertising, they are:

 

The determining factor of your company's survival boils down to one thing - "Attitude". The attitude of you and the attitude of your staff toward conditions you face has more to do with success than anything else, period.

If you and/or your staff have a doom and gloom attitude about the economy, life or business in general do you think people will want to do business with your company?  The fact is there is no down economy there is just "the economy". It is doing what ever it is doing and you, yourself can handle the cards you are dealt in one of three ways. One you can run from it. Two you can hide from it. Or, three you can attack it and handle the hell out of it.

The fact is with a positive outlook you will be able find solutions to problems more easily than you can with a negative attitude. How you approach the challenges you face determines your success. How can you improve your attitude?

Do you want to add pizzazz to your current marketing materials? A tear card is a cost-effective marketing tool that your target audience can’t overlook. Tear (rip) cards provide extra-valuable real estate for your important messages. They also eliminate loose mailing inserts, ads, and order forms, which are often overlooked, lost, or discarded without a glance.

A tear (rip) card can be any type of promotional piece (such as a postcard, door hanger, rack card, or on a brochure) that contains a perforated portion designed to be ripped off. The tear-away portion typically complements the overall promotional piece, while also functions on its own after being removed. We can also put a scratch and win on the tear off portion to add an extra element of participation.

Are QR Codes changing the face of marketing?

QR (Quick Response) codes are similar to barcodes that are used to take a piece of information from a transitory media and put it into your smart phone. These codes can be seen on postcards, business cards, magazines, product catalogs, flyers and other printed materials, etc.

The idea is that the code gives the consumer and easy way to get more information about a product or service quickly and easily. QR codes can help market your company, promote a special and/or particular item. With a QR code you can easily fit a lot of information into a small area.

Smart phones with a simple download of an application and can read your offer in seconds, directing interested prospects to countless amounts of information and special offers.

QR codes are changing direct mail by creating multiple touch points by connecting to videos, websites, and much more. How you use QR codes could have dramatic impact on you marketing.

What’s a QR Code? How can it help my business?

A QR code is short for Quick Response code and is a matrix barcode. It’s similar to the retail barcodes printed on everything you buy these days that tells the cash register what to charge, only different.

The difference is it is “read” with a smartphone (you do have one don’t you?). Actually the user takes a picture through a smart phone app (application program) and processes it, fires up your web browser and takes you to the website encoded in the QR code (yea, I know it can do other things but this is the biggest use).

How can I Use a QR Code to make my direct mail more effective?

You can waste a lot of time trying to design brochure and the end product of all your work being wasted, if you are not aware of how to format it. The proper format can ad punch to your brochure. A good graphic designer can take the basic data you provide and using their skills create a design that will guide your customers and prospects to buying from you. The entire process starts with you. It will help you to know the basic elements the designer will use. Targeting the message in your brochure is important and should be kept in mind while pulling together information. Refer to the article on Creating Targeted Marketing.

Format The Brochure. A brochure's design may vary, but its components are usually the same. They are:

One of the most effective tools in your marketing arsenal is a brochure. Brochures can be printed in full color or simply one or two colors. Today, with the advent of Digital Printing, low run four-color brochures are very affordable. Brochures can be designed as a self-mailer. The biggest benefit of a brochure for direct mailing is that you have more organized space than with a post card.

With most things in life, there is a right way and a wrong way to create a brochure. The following will give you the guidelines and help you avoid comon errors in brochure design. Our goal is to help you create an effective brochure for your business.

You want more sales for your business. Direct Mail is one of the most cost effective forms of advertising. Like anything in life there is a right way to do it and a wrong way to do it. We put together this article to help you have success using direct mail.

No matter whether you are using post card marketing, sales letters or special form of direct mail knowing what you need to do and the basics of how to do it will help you get better results. Our marketing specialist and graphic artists can help design the piece but the piece we design will only be as good as the information you give us.

In order to do a direct mail campaign the follow are vital things you need to know and communicate to us.