You want to take your practice to the next level of growth there, is one thing you need to implement - if you have not done so already - a patient referral program.

One of the most fertile grounds for increasing your practice’s business is through patient referrals. The theory is that you provide excellent care for your patients and they are very likely to refer you to a friend or family member. There are some things you can do to speed up the patient referrals for you practice.

The program starts with a “Care Enough to Share Card”. The card allows you to write your patient’s appointment on one side and the other side has a perforated tear off that the patient can give to a friend.

Now, having the cards by themselves is not enough. Your receptionist or assistant has to be drilled on how to present the cards to the patient so they know what it is and what to do with it.

For best results have patient rewards for referrals going on which gives your patient a reward for referring someone to your practice. Make a big deal out of the patient who sent you the most referrals.

Where the program can fail.

1. Your receptionist fails to tell your patient what the card is & how to use it.
2. If you provide such poor care that your patient would not refer you to their dead uncle.

Having said the above the Care to Share referral program works. It is the least expensive form of marketing you can do for your practice. Every patient you treat has the potential to send you two to three referrals a year.

Do the math how many patients did you see last month? What if half of your patients referred someone to you? You would have a 30% -50% increase in patient visits and business – just for the cost of one box of business cards.

If you would like more information on our “Care Enough to Share” appointment/referral cards please give me call.

Mark Hale

CEO Wilson Printing