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QR Codes Are Changing The Face Of Marketing

Are QR Codes changing the face of marketing?

QR (Quick Response) codes are similar to barcodes that are used to take a piece of information from a transitory media and put it into your smart phone. These codes can be seen on postcards, business cards, magazines, product catalogs, flyers and other printed materials, etc.

The idea is that the code gives the consumer and easy way to get more information about a product or service quickly and easily. QR codes can help market your company, promote a special and/or particular item. With a QR code you can easily fit a lot of information into a small area.

Smart phones with a simple download of an application and can read your offer in seconds, directing interested prospects to countless amounts of information and special offers.

QR codes are changing direct mail by creating multiple touch points by connecting to videos, websites, and much more. How you use QR codes could have dramatic impact on you marketing.

Adding QR codes to your direct mail gives you tractability for visits to your landing page. Each QR code can be unique so that each client/prospect can be directed to a personalized site (PURL). The PURL can help tailor your message directly and increase your response rate. Clients/prospects can use these codes multiple times because QR codes allow you to change the landing page as you please. The landing page can change each time to reflect your latest promotion.

Whether it be coupons, discounts, new product introductions, event promotions and so much more, QR codes will assist your company in the long run and keep recipients engaged with your company's services.

Now is a great time to incorporate QR codes into your next direct mail campaign. The USPS has announced an initiative to promote the use of the barcode. Beginning July 1st and through August 31st, the postal service will be offering a 3% discount on all mail that includes a QR code. This offer extends to any business making use of the mailing service whether they are massive corporations or independent non-profit organizations. With all this in mind, let Wilson Printing help you implement QR codes into your next campaign.

Improve your response rates with QR codes, increase your sales and save time and money let Wilson Printing help you with your marketing.

Mark Hale

CEO Wilson Printing.

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